Tidy Gals was born on the basis of helping people. Helping individuals de-clutter not only their closets, but also their lives. Whether it was through household organizing, assistance caring for an elderly loved one or simply calming the chaos in ones home, Tidy Gals was the answer. One of the major parts to building this brand was creating a website and a place for Tidy Gals to thrive in a web environment. The final product attempts to tell, not only Denise’s story but the ultimate goal of Tidy Gals.